The Digital Rack

Challenge:

Our client was challenged with creating an online experience that reflected the breadth and quality of their products sold in-store.

  • ECommerce photography backed-up weeks behind the on-floor display

  • Inconsistency of product imagery failed to optimally reflect the quality of style, color & fit

Solution:

We help our client deliver the highest visual experience to site visitors by ensuring those visitors see the best version of their products. 

  • We observed and assessed their situation, identifying important gaps in eCommerce content process, creating inconsistencies and inefficiencies  

  • We customized & activated a Digital Rack system to specifically address client's business needs

  • We implement weekly Digital Rack services to provide eCommerce content that delivers:

    • Trueness of color

    • Uniformity in positioning

    • Clean background editing

    • Quick turnaround

  • We complement our client's eCommerce content with the production of compelling lifestyle content that showcases products on the body in lifestyle settings.

 

Social content creation

 Your retail operation is your brand. Too many retailers emphasize the product brand story while ignoring their story. 

Challenge: 

Our client wanted to go beyond simply presenting their products in social media...they needed to tell their brand story in a way that energizes their followers, increases engagement, and expands awareness.

Solution:

We help our client tell their brand story by presenting the store's apparel through the brand's unique lens of Styling in the context of LIFESTYLE.   

We identified and defined their ideal audience based on those beliefs, affinities, and expectations that are most important and authentically intersects with our client's brand promise.

 

These understandings were translated into visual narratives presented across social platforms and within the paid media we've executed on our client's behalf. 

 

We partner with our client for content creation, including:

  • Thematic campaign planning

  • Storyboarding the visual narrative

  • Models & location acquisition 

  • Shoot day logistics

  • Photoshoot execution 

  • Editing for cross-platform fit